I have been working in the advertising and marketing field since June 2006 until now. My job responsibilities are to develop, design related materials for through-the-line channels, from concept development to asset preparations. And also responsible for all design related matters, including graphics, digital imaging and user interface for all digital platforms.

My working experience provided me with the chance to hold posts ranging from Graphic Designer to Art Director in in-house and advertising agencies as well as organizations such as: TVB (Singapore), Samanea Management Group, Singapore Pools, Mandai Wildlife Reserve, Marina Bay Sands, Enfatico Singapore, Bates 141 Singapore, Resort’s World Sentosa and 360 Communications.

My main expertise is in conceptualizing and designing print media campaigns. In addition to that, I was also heavily involved in digital solutions such as social media banners, EDM, digital signage, animated GIF and video editing.