Meet the Gradiant team at IWC San Antonio on Nov. 12-16 and WETEX Dubai on Nov. 15-17
The Global Marketing Manager will shape and execute the global marketing strategy, including developing and driving integrated lead and demand generation marketing campaigns and creating sales collaterals such as case studies, presentations, and brochures. The work will establish how Gradiant is communicated, perceived, understood, and experienced in the market. Reporting to Gradiant’s Head of Marketing.
Gradiant is a global solutions provider for advanced water and wastewater treatment. We are a different kind of water company. With a full suite of differentiated and proprietary end-to-end solutions, powered by the top minds in water, the company serves its clients’ mission-critical operations in the world’s essential industries. Gradiant’s innovative solutions reduce water used and wastewater discharged, reclaim valuable resources, and renew wastewater into freshwater. The Boston-headquartered company was founded at MIT and has over 1,000 employees worldwide. Singapore is our Regional Headquarters and home to our Global Innovation Center. Learn more at gradiant.com.
The successful candidate will:
Manage the global positioning and messaging of our brand and portfolio offerings and value proposition through all content and channels – website, written literature, webinars, sales materials, etc. Technical capabilities will be translated into meaningful customer benefits and messages. The brand and portfolio will be positioned to meet the dynamic needs of the market, clients, and business.
Develop and drive integrated lead and demand generation marketing campaigns, including corporate website, email, blogs, social media, and webinars to reinforce brand positioning and messaging. The campaigns will be aimed at driving brand growth, thought leadership, and client acquisition, engagement, and retention, leveraging core marketing systems of website, CRM, and marketing automation tools.
Develop, manage, and maintain sales & marketing collaterals, corporate website, and investor presentations.
Develop and maintain competitive intelligence and benchmarking for the business to properly position against them. Feedback market intelligence, gaps, and opportunities to the sales, engineering, and R&D teams.
Lead launches of new products and offerings across all communication channels, working closely with the technical and sales teams.
Identify and prioritize high-value tradeshows and field events, customer events, and training. Determine optimum level of participation and drive execution to maximize sales impact and ROI.
Partner with the sales & technical teams to create contact-winning proposals and interviews for new clients and projects.
Conduct research and analysis to support solving unstructured business problems related to technologies and solutions offerings, geography expansion, partnerships & acquisitions, pricing scenarios, and industry shifts. Reviews will consider market indicators, growth trends, competitive landscape, cross-sell/up-sell opportunities, and customer insights to translate into business growth.
Identify key capability and portfolio gaps with in-depth analysis of the portfolio and align internal teams on new services & products strategy and tactics. This will consider market and customer segmentation and work out the true value proposition by deep understanding of customer needs.
Develop business cases to evaluate and identify growth opportunities, including new applications for existing technologies and new technologies to be developed internally or acquired externally.
Partner with industry, customers, and the media for public advocacy, education, messaging, and thought leadership of sustainability and advanced water and wastewater solutions. Position Gradiant as the thought leader and subject matter expert to influence and shape the market.
10 to 15 years of marketing experience in a global, cross-matrixed business. Experience in the solutions-focused industrial water market is preferred.
B2B and B2B2C end-user market experience.
Master’s degree in engineering, environmental science, or MBA is preferred.
Knowledge of water and wastewater treatment, digital solutions, and sustainability.
Experience in market assessment, including segmentation and growth assessments.
Excellent written and verbal communication skills.
Highly organized, and dependable, with strong project management skills.
Highly motivated and results-driven who moves fast to get things done.
Attentive to detail as well as seeing the big picture.
Experience working in a global organization – multi-cultural and multi-region.
Availability for up to 25% travel.
Gradiant is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.