{"id":9213,"date":"2024-06-20T07:24:52","date_gmt":"2024-06-20T07:24:52","guid":{"rendered":"https:\/\/www.gradiant.com\/?post_type=career&p=9213"},"modified":"2024-07-01T15:02:21","modified_gmt":"2024-07-01T15:02:21","slug":"directeur-du-marketing-mondial","status":"publish","type":"career","link":"https:\/\/www.gradiant.com\/fr\/career\/global-marketing-manager\/","title":{"rendered":"Responsable du marketing mondial"},"content":{"rendered":"

Le Global Marketing Manager d\u00e9finira et ex\u00e9cutera la strat\u00e9gie marketing globale, notamment en d\u00e9veloppant et en menant des campagnes marketing int\u00e9gr\u00e9es de g\u00e9n\u00e9ration de leads et de demandes et en cr\u00e9ant des documents commerciaux tels que des \u00e9tudes de cas, des pr\u00e9sentations et des brochures. Ce travail permettra de d\u00e9terminer comment Gradiant est communiqu\u00e9, per\u00e7u, compris et exp\u00e9riment\u00e9 sur le march\u00e9. Vous serez rattach\u00e9(e) au responsable mondial du marketing de Gradiant.<\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

\u00c0 propos de Gradiant<\/strong><\/h3>\r\n\r\n\r\n\r\n

Gradiant est un fournisseur de solutions globales pour le traitement avanc\u00e9 de l'eau et des eaux us\u00e9es. Nous sommes une entreprise diff\u00e9rente dans le domaine de l'eau. Gr\u00e2ce \u00e0 une gamme compl\u00e8te de solutions de bout en bout, diff\u00e9renci\u00e9es et exclusives, mises en \u0153uvre par les plus grands sp\u00e9cialistes de l'eau, la soci\u00e9t\u00e9 sert les op\u00e9rations critiques de ses clients dans les industries essentielles du monde. Les solutions innovantes de Gradiant permettent de r\u00e9duire la consommation d'eau et les rejets d'eaux us\u00e9es, de r\u00e9cup\u00e9rer des ressources pr\u00e9cieuses et de transformer les eaux us\u00e9es en eau douce. L'entreprise, dont le si\u00e8ge est \u00e0 Boston, a \u00e9t\u00e9 fond\u00e9e au MIT et compte plus de 1 000 employ\u00e9s dans le monde. Singapour est notre si\u00e8ge r\u00e9gional et abrite notre Centre mondial d'innovation. Pour en savoir plus gradiant.com<\/a>.<\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Le r\u00f4le<\/h3>\r\n\r\n\r\n\r\n

Le candidat retenu devra :<\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

    \r\n
  • G\u00e9rer le positionnement global et le message de notre marque, des offres de notre portefeuille et de notre proposition de valeur \u00e0 travers tous les contenus et canaux - site web, litt\u00e9rature \u00e9crite, webinaires, mat\u00e9riel de vente, etc. Les capacit\u00e9s techniques seront traduites en avantages et messages significatifs pour les clients. La marque et le portefeuille seront positionn\u00e9s de mani\u00e8re \u00e0 r\u00e9pondre aux besoins dynamiques du march\u00e9, des clients et de l'entreprise.<\/li>\r\n
  • \u00c9laborer et mener des campagnes marketing int\u00e9gr\u00e9es de g\u00e9n\u00e9ration de leads et de demandes, notamment sur le site web de l'entreprise, par courrier \u00e9lectronique, sur des blogs, dans les m\u00e9dias sociaux et lors de webinaires, afin de renforcer le positionnement et le message de la marque. Les campagnes viseront \u00e0 stimuler la croissance de la marque, le leadership \u00e9clair\u00e9 et l'acquisition, l'engagement et la fid\u00e9lisation des clients, en s'appuyant sur les syst\u00e8mes de marketing de base que sont le site web, le CRM et les outils d'automatisation du marketing.<\/li>\r\n
  • \u00c9laborer, g\u00e9rer et tenir \u00e0 jour les documents de vente et de marketing, le site web de l'entreprise et les pr\u00e9sentations aux investisseurs.<\/li>\r\n
  • D\u00e9velopper et maintenir une veille concurrentielle et une analyse comparative pour l'entreprise afin de se positionner correctement par rapport \u00e0 elle. Faire remonter les informations sur le march\u00e9, les lacunes et les opportunit\u00e9s aux \u00e9quipes de vente, d'ing\u00e9nierie et de R&D.<\/li>\r\n
  • Diriger le lancement de nouveaux produits et de nouvelles offres sur tous les canaux de communication, en \u00e9troite collaboration avec les \u00e9quipes techniques et commerciales.<\/li>\r\n
  • Identifier et hi\u00e9rarchiser les salons professionnels et les \u00e9v\u00e9nements sur le terrain, les \u00e9v\u00e9nements clients et les formations \u00e0 forte valeur ajout\u00e9e. D\u00e9terminer le niveau optimal de participation et piloter l'ex\u00e9cution pour maximiser l'impact sur les ventes et le retour sur investissement.<\/li>\r\n
  • Travailler en partenariat avec les \u00e9quipes commerciales et techniques afin d'\u00e9laborer des propositions et des entretiens permettant de gagner des contacts pour de nouveaux clients et projets.<\/li>\r\n
  • Effectuer des recherches et des analyses pour r\u00e9soudre des probl\u00e8mes commerciaux non structur\u00e9s li\u00e9s aux offres de technologies et de solutions, \u00e0 l'expansion g\u00e9ographique, aux partenariats et aux acquisitions, aux sc\u00e9narios de tarification et \u00e0 l'\u00e9volution du secteur. Les examens prendront en compte les indicateurs de march\u00e9, les tendances de croissance, le paysage concurrentiel, les opportunit\u00e9s de vente crois\u00e9e et de vente incitative, ainsi que les informations sur les clients, afin de les traduire en croissance commerciale.<\/li>\r\n
  • Identifier les principales lacunes en mati\u00e8re de capacit\u00e9s et de portefeuille gr\u00e2ce \u00e0 une analyse approfondie du portefeuille et aligner les \u00e9quipes internes sur la strat\u00e9gie et la tactique en mati\u00e8re de nouveaux services et produits. Il s'agira de prendre en compte la segmentation du march\u00e9 et de la client\u00e8le et d'\u00e9laborer la v\u00e9ritable proposition de valeur gr\u00e2ce \u00e0 une compr\u00e9hension approfondie des besoins des clients.<\/li>\r\n
  • \u00c9laborer des analyses de rentabilit\u00e9 afin d'\u00e9valuer et d'identifier les possibilit\u00e9s de croissance, y compris les nouvelles applications des technologies existantes et les nouvelles technologies \u00e0 d\u00e9velopper en interne ou \u00e0 acqu\u00e9rir \u00e0 l'ext\u00e9rieur.<\/li>\r\n
  • Travailler en partenariat avec l'industrie, les clients et les m\u00e9dias pour la d\u00e9fense des int\u00e9r\u00eats du public, l'\u00e9ducation, la diffusion de messages et le leadership \u00e9clair\u00e9 en mati\u00e8re de durabilit\u00e9 et de solutions avanc\u00e9es pour l'eau et le traitement des eaux us\u00e9es. Positionner Gradiant en tant que leader d'opinion et expert en la mati\u00e8re afin d'influencer et de fa\u00e7onner le march\u00e9.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

    \u00a0<\/h3>\r\n

    Qualifications<\/h3>\r\n\r\n\r\n\r\n
      \r\n
    • 10 \u00e0 15 ans d'exp\u00e9rience en marketing dans une entreprise internationale \u00e0 matrice crois\u00e9e. Une exp\u00e9rience du march\u00e9 de l'eau industrielle ax\u00e9 sur les solutions est pr\u00e9f\u00e9rable.<\/li>\r\n
    • Exp\u00e9rience du march\u00e9 des utilisateurs finaux B2B et B2B2C.<\/li>\r\n
    • Un master en ing\u00e9nierie, en sciences de l'environnement ou un MBA est pr\u00e9f\u00e9rable.<\/li>\r\n
    • Connaissance du traitement de l'eau et des eaux us\u00e9es, des solutions num\u00e9riques et du d\u00e9veloppement durable.<\/li>\r\n
    • Exp\u00e9rience de l'\u00e9valuation du march\u00e9, y compris de la segmentation et de l'\u00e9valuation de la croissance.<\/li>\r\n
    • Excellentes aptitudes \u00e0 la communication \u00e9crite et orale.<\/li>\r\n
    • Tr\u00e8s organis\u00e9, fiable et dot\u00e9 de solides comp\u00e9tences en mati\u00e8re de gestion de projets.<\/li>\r\n
    • Tr\u00e8s motiv\u00e9 et ax\u00e9 sur les r\u00e9sultats, il agit rapidement pour faire avancer les choses.<\/li>\r\n
    • Attentif aux d\u00e9tails tout en ayant une vision d'ensemble.<\/li>\r\n
    • Exp\u00e9rience de travail dans une organisation mondiale - multiculturelle et multir\u00e9gionale.<\/li>\r\n
    • Disponibilit\u00e9 pour des d\u00e9placements jusqu'\u00e0 25%.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

       <\/p>\r\n

      Gradiant est un employeur qui souscrit au principe de l'\u00e9galit\u00e9 des chances. Les candidats qualifi\u00e9s seront pris en consid\u00e9ration sans distinction de race, de couleur, de religion, de croyance, de sexe, d'orientation sexuelle, d'identit\u00e9 de genre, d'\u00e9tat civil, d'origine nationale, d'\u00e2ge, de statut d'ancien combattant, de handicap ou de toute autre classe prot\u00e9g\u00e9e.<\/p>","protected":false},"template":"","career_location":[118],"career_function":[75],"class_list":["post-9213","career","type-career","status-publish","hentry","career_location-dhabi","career_function-marketing"],"acf":[],"yoast_head":"\nGlobal Marketing Manager - Gradiant<\/title>\n<meta name=\"description\" content=\"Marketing function designated as Global Marketing Manager and reporting to Head of Marketing based at Singapore\/Remote\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gradiant.com\/fr\/carriere\/directeur-du-marketing-mondial\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Marketing Manager - Gradiant\" \/>\n<meta property=\"og:description\" content=\"Marketing function designated as Global Marketing Manager and reporting to Head of Marketing based at Singapore\/Remote\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gradiant.com\/fr\/carriere\/directeur-du-marketing-mondial\/\" \/>\n<meta property=\"og:site_name\" content=\"Gradiant\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-01T15:02:21+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Gradiant_Corp\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gradiant.com\\\/career\\\/global-marketing-manager\\\/\",\"url\":\"https:\\\/\\\/www.gradiant.com\\\/career\\\/global-marketing-manager\\\/\",\"name\":\"Global Marketing Manager - Gradiant\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gradiant.com\\\/#website\"},\"datePublished\":\"2024-06-20T07:24:52+00:00\",\"dateModified\":\"2024-07-01T15:02:21+00:00\",\"description\":\"Marketing function designated as Global Marketing Manager and reporting to Head of Marketing based at Singapore\\\/Remote\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gradiant.com\\\/career\\\/global-marketing-manager\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gradiant.com\\\/career\\\/global-marketing-manager\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gradiant.com\\\/career\\\/global-marketing-manager\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Gradiant\",\"item\":\"https:\\\/\\\/www.gradiant.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Global Marketing Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gradiant.com\\\/#website\",\"url\":\"https:\\\/\\\/www.gradiant.com\\\/\",\"name\":\"Gradiant\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gradiant.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gradiant.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Corporation\",\"@id\":\"https:\\\/\\\/www.gradiant.com\\\/#organization\",\"name\":\"Gradiant\",\"legalName\":\"Gradiant Corporation\",\"url\":\"https:\\\/\\\/www.gradiant.com\\\/\",\"description\":\"Gradiant is a global water technology company that designs, builds, and operates advanced water and wastewater treatment systems for industrial clients. 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