{"id":8703,"date":"2023-04-12T16:42:50","date_gmt":"2023-04-12T16:42:50","guid":{"rendered":"https:\/\/www.gradiant.com\/?p=8703"},"modified":"2025-12-09T10:00:20","modified_gmt":"2025-12-09T15:00:20","slug":"gradiant-unveils-true-branding-to-mark-the-next-era-of-growth","status":"publish","type":"post","link":"https:\/\/www.gradiant.com\/ko\/news-and-insights\/gradiant-unveils-true-branding-to-mark-the-next-era-of-growth\/","title":{"rendered":"Gradiant Unveils New Identity to Mark the Next Era of Growth"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8703\" class=\"elementor elementor-8703\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-deb227c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"deb227c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2f8b26\" data-id=\"c2f8b26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-daf9464 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"daf9464\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=l78euzKtX7Q&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e2e42 elementor-widget elementor-widget-text-editor\" data-id=\"b4e2e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>Today, we announce the launch of a true branding as a renewal of our founders\u2019 original vision. At the heart is a calibration of our vision, a new visual identity, and a new website \u2013 to underscore where Gradiant is today, and where we are heading.<\/p><p>\u00a0<\/p><p>Water is our most precious resource, which is why we are singularly focused on solving the world\u2019s most important water challenges. This true branding solidifies our mission to pioneer advanced solutions to reduce, reclaim, and renew water for the world\u2019s leading industries. Gradiant plays a critical role in contributing to a future where water is used responsibly. Our new identity boldly symbolizes our ambition to elevate water to its rightful position where it is held in the highest regard by all.<\/p><p>\u00a0<\/p><p>Gradiant empowers industry to bring sustainability into their operations through its differentiated end-to-end solutions, powered by the top talent in water and technology. We deliver best-in-class results for the most challenging water problems in advanced manufacturing, including the semiconductor, pharmaceuticals, mining, and food &amp; beverage industries. Gradiant operates from 18 offices around the world, including the rapidly growing Asia and Middle East geographies and anchored by its Boston headquarters.<\/p><p>\u00a0<\/p><p>Through our history, we have maintained a bold challenger mindset in our outlook to innovation and impact on our world. As we approached our next era of growth, our founders took pause to reflect on the company that we\u2019ve built. We asked ourselves if the brand reflects our purpose and values at the time of founding. We decided to embrace our original desire to make a difference in the world through our technologies and solutions, helping ensure water for generations to come.<\/p><p>\u00a0<\/p><p>Gradiant\u2019s relentless innovation, entrepreneurial spirit, and singular focus on sustainability make it <strong>a different kind of water company<\/strong>. The company is committed to creating a lasting and positive impact on the world&#8217;s water resources by delivering transformative solutions for industrial water.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Gradiant announced the launch of a true\u202fbranding as a renewal of their founders\u2019 original vision. At the heart is a calibration of Gradiant\u2019s vision, a new visual identity, and a new website \u2013 to underscore where Gradiant is today, and where we are heading. Water is our most precious resource.<\/p>","protected":false},"author":14,"featured_media":8705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[86],"tags":[84,76],"class_list":["post-8703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-insights","tag-business-momentum","tag-industrial-wastewater-recycling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gradiant Unveils New Identity to Mark the Next Era of Growth - Gradiant<\/title>\n<meta name=\"description\" content=\"Gradiant\u2019s true\u202fbranding marks a new era\u2014reflecting its mission to reduce, reclaim, and renew water with advanced, end-to-end solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gradiant.com\/ko\/news-and-insights\/gradiant-unveils-true-branding-to-mark-the-next-era-of-growth\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gradiant Unveils New Identity to Mark the Next Era of Growth - Gradiant\" \/>\n<meta property=\"og:description\" content=\"Gradiant\u2019s true\u202fbranding marks a new era\u2014reflecting its mission to reduce, reclaim, and renew water with advanced, end-to-end solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gradiant.com\/ko\/news-and-insights\/gradiant-unveils-true-branding-to-mark-the-next-era-of-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Gradiant\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-12T16:42:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T15:00:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gradiant.com\/wp-content\/uploads\/2023\/04\/gradiant-logo-site.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1025\" \/>\n\t<meta property=\"og:image:height\" content=\"542\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nandu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Gradiant_Corp\" \/>\n<meta name=\"twitter:site\" content=\"@Gradiant_Corp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nandu\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gradiant.com\\\/news-and-insights\\\/gradiant-unveils-true-branding-to-mark-the-next-era-of-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gradiant.com\\\/news-and-insights\\\/gradiant-unveils-true-branding-to-mark-the-next-era-of-growth\\\/\"},\"author\":{\"name\":\"Nandu\",\"@id\":\"https:\\\/\\\/www.gradiant.com\\\/#\\\/schema\\\/person\\\/1496eb04a06a28e0d27a99858fa0e009\"},\"headline\":\"Gradiant Unveils New Identity to Mark the Next Era of Growth\",\"datePublished\":\"2023-04-12T16:42:50+00:00\",\"dateModified\":\"2025-12-09T15:00:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gradiant.com\\\/news-and-insights\\\/gradiant-unveils-true-branding-to-mark-the-next-era-of-growth\\\/\"},\"wordCount\":342,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gradiant.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gradiant.com\\\/news-and-insights\\\/gradiant-unveils-true-branding-to-mark-the-next-era-of-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gradiant.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/gradiant-logo-site.jpg\",\"keywords\":[\"Business Momentum\",\"Industrial Wastewater &amp; 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