Fast Company features Anurag & Prakash on a critical but often overlooked signal of global climate change—water scarcity. Unlike carbon emissions, water stress is visible, local, and immediate. It touches every aspect of life and business, from agriculture to semiconductors.
We call for water to be recognized not just as a utility cost or environmental issue, but as a strategic asset that demands industry attention. They emphasize that addressing water challenges isn’t about finding “new” sources, but about working with the water that we already have by reducing water used and wastewater discharged, reclaiming valuable resources, and renewing wastewater into freshwater
“The time to act is now—before the drip becomes a drought, and before the warning becomes a catastrophe,” Anurag & Prakash write. “Water is the leading indicator of climate change and our most actionable opportunity.”
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